🎯 The Challenge
Mitra Baja Persada is a trusted provider of industrial tank fabrication and large-scale metal processing services. Although their production capabilities and experience were well-established, their digital presence did not reflect the strength of their brand.
Their goal was clear:
✅ Increase brand awareness among industrial decision-makers
✅ Drive traffic to their digital channels
✅ Convert online audiences into long-term industrial partners
They needed a partner who could combine strategy, creative content, and performance marketing—so they chose to work with us.
🧠 Strategic Solution
We developed a comprehensive digital strategy that blended brand building with lead generation tactics, focused on the following pillars:
1. Audience Segmentation & Persona Mapping
We mapped 3 core audience groups:
- Factory Owners & Plant Managers
- Mid-level Workshop Owners
- Construction Project Contractors
Each with tailored messaging, services, and ad sets.
2. Digital Funnel Design
We designed a full-funnel strategy covering:
- Awareness: via entertaining and educational content
- Consideration: through service showcases, industry insights, and testimonials
- Conversion: via Google Ads, SEO-targeted content, and CTA-driven landing pages
3. Channel Activation & Role Clarity
- Instagram & Facebook: For brand building and showcasing real workshop activities
- YouTube: For profile and service videos
- Website: As the central conversion channel, optimized for SEO
- Google Search & Display Ads: To capture high-intent leads
4. SEO Strategy & Keyword Domination
We identified and ranked for 50+ high-intent keywords, including:jasa roll plat, jasa bodem, pembuatan tangki solar, jasa bending, and more.
Through on-page optimization and off-page backlink strategies, we aimed for first-page results.
5. Google Ads & Social Ads Campaign
We implemented Google Search, Display, Gmail, and YouTube Ads—supported by Facebook and Instagram Ads—designed around:
- Geo-targeted delivery (Jabodetabek & surrounding cities)
- Audience behavior and industry roles
- Dynamic remarketing to move users from interest to conversion
📈 Results Highlights
✅ 200%+ increase in monthly website traffic
✅ Significant growth in organic keyword rankings across core services
✅ Improved brand perception & recognition within niche industrial segments
✅ Higher inquiry rates through website forms, direct messages, and calls
✅ Stronger online credibility with optimized Google Business and content visibility
📌 Key Insight
“MBP’s audience didn’t just need a service provider. They were looking for a professional, reliable partner. And we made sure MBP became exactly that—online and offline.”
⚙️ Tools & Channels Used
- Facebook & Instagram Ads
- Google Search, Display, Gmail, YouTube Ads
- SEO Content & Articles (6/month)
- Website Optimization
- Video Production
- Local Directory Listings
- Content Strategy (Creation, Curation, Crowdsourcing)
🛠 Campaign Pillars
- Creation: Original content showcasing MBP’s machines, services, and expertise
- Curation: Trending insights & conversation starters in the metal industry
- Crowdsourcing: External credible sources to build engagement & relevance
