Step 1: Campaign Brief & Goal Alignment
We begin with clarity. Who’s your audience? What’s the offer? What’s the metric of success?
- Deep-dive call or form
- Competitor ad analysis
- Offer refinement
- Channel mix recommendation
- Budget planning
📍 Deliverable: Campaign Brief & Strategy Deck
Step 2: Funnel Design & Creative Direction
We map the user journey, from ad click to final action—and create visuals and copy that guide them every step.
- Campaign architecture (awareness to conversion)
- Copywriting for multiple variations
- Visual ad design (static, motion, video)
- Ad sizing for different platforms
📍 Deliverable: Funnel Map + Creative Mockups
Step 3: Ad Setup & Targeting Execution
We launch ads with precision—targeted by behavior, demographics, interests, lookalikes, and intent.
- Audience segmentation
- Pixel installation and event tracking
- Budget distribution by funnel stage
- Campaign naming & foldering for clean reporting
📍 Deliverable: Live Ad Dashboard Accessn.
Step 4: Daily Optimization & Real-Time Adjustments
Ads don’t run on autopilot. We monitor, tweak, and scale what works—cutting waste, maximizing ROAS.
- A/B testing of copy, creative, and audiences
- CPM, CTR, CPC, CPA, ROAS analysis
- Pausing underperformers, scaling winners
- Weekly insights and strategy pivots
📍 Deliverable: Performance Reports + Optimization Logs
Step 5: Post-Campaign Analysis & Retargeting
After the campaign ends, we don’t stop. We extract insights, build retargeting audiences, and plan your next move.
- Deep-dive post-mortem report
- Custom dashboard with insights
- ROI breakdown
- Next campaign planning
📍 Deliverable: Final Campaign Report + Strategic Recommendations