We crafted a full-funnel digital strategy anchored in empathy and storytelling to emotionally connect the brand with its audiences
🎯 The Challenge
BCA Life aimed to boost awareness, engagement, and conversion for their life insurance products—particularly among young families. In a highly competitive landscape dominated by brands like SuperYou, JagaDiri, and I Love Life, they needed a digital strategy that was not only informative but also emotionally resonant and relatable.
💡 Our Strategic Solution (Overview)
Microsite Revamp
We redesigned MyLifeGuard.id with a user-focused layout—featuring simplified navigation and tabbed product displays to highlight only two key insurance offerings clearly and effectively.
Hero-Hub-Hygiene Content Strategy
- Hero: A cinematic and emotional campaign video inspired by true stories of “family breadwinners”.
- Hub: A digital activation campaign inviting users to share their inspiring journey as the backbone of their family.
- Hygiene: A series of testimonial and explainer videos that built trust while educating users about product benefits.
Campaign: #100pahlawankeluarga
We launched a nationwide campaign inviting people to submit their personal stories of supporting their family. The most inspiring entries were awarded BCA Life policies, and their stories were turned into impactful videos distributed across social media.
Performance Marketing & SEO Optimization
- Comprehensive SEO strategy targeting high-conversion keywords like “affordable life insurance” and “benefits of life insurance”.
- Social media A/B testing across segmented groups (25–35 vs 36–55 years old).
- Reputation management campaigns that improved app store and Google reviews to over 4.5 stars with 500+ real user comments.
📈 Key Results
✅ +65% increase in social media engagement
✅ +37% conversion rate from leads to policy purchases
✅ +400% boost in branded search on Google
✅ Significant improvement in online reputation across platforms
✅ 100+ real user stories collected and published through BCA Life’s digital channels
🔧 Channels & Tools Used
- Microsite UI/UX
- Google Ads & SEO
- Facebook & Instagram Advertising
- YouTube Video Ads
- Email Remarketing
- Influencer Strategy
