🎯 The Challenge
Lintasarta, a major player in Indonesia’s ICT industry, was widely recognized for its communication services—especially in the banking sector. However, they needed to reposition their brand as “The Biggest One Stop ICT Solution Provider”, while penetrating new verticals like retail, hospitality, and healthcare.
Despite a strong product offering, their digital visibility, SEO structure, and audience engagement were lacking.
💡 Our Strategic Solution
We implemented a comprehensive digital roadmap, focused on reshaping perception, boosting traffic, and converting leads. The strategy was built on 4 core objectives:
- Create a Communication Umbrella
- Utilize the Right Digital Mediums
- Drive Targeted Traffic
- Optimize for Conversion
📣 Campaign Architecture
✅ Brand Persona:
“The Outgoing Professional Buddy” – Experienced, expert, yet warm and easygoing. A professional that everyone loves to engage with.
✅ Content Framework: Hero – Hub – Hygiene
- Hero: Brand relaunch videos, motion graphics for credibility, milestone stories
- Hub: Industry tips, infographics, service explainers, open discussions
- Hygiene: Daily bite-sized content for engagement and awareness
🌐 SEO Strategy & Website Optimization
Our audit found:
- Duplicate page titles and missing meta descriptions
- 287+ broken links
- No sitemap or robots.txt file
- Low keyword consistency and crawlability issues
- Poor mobile load performance
We executed:
- On-page SEO with keyword mapping & site architecture fixes
- Technical SEO (meta, alt text, indexing, redirect, canonical, SSL)
- Off-page link building (Tier 1 & 2 backlinks, social signals, blogs)
- Monthly SEO reporting, keyword rank monitoring, and refinement
Keyword Examples:
- Data Center, Cloud Indonesia, Metro Ethernet, IP VPN, Internet Dedicated
📲 Social Media Strategy
Key Pillars:
- Creation (30%): Custom infographics, motion videos, expert interviews
- Curation (60%): Trending tech articles & local industry insights
- Crowdsourcing (10%): Thought leadership content from IT pros
We engaged 3 types of users:
🔹 Decision-makers (CEO, IT Manager)
🔹 IT Enthusiasts & Startups
🔹 Young professionals seeking digital solutions
Platforms Used:
- Facebook & Instagram Ads (awareness + remarketing)
- LinkedIn (B2B trust-building)
- YouTube Ads (high-level service highlights)
- Google Display Network & Adwords (high-intent search retargeting)
📈 Estimated Campaign Results (9 Months)
- 3,024+ Qualified Leads
- 505,000+ Clicks
- 159 Million+ Impressions
- 100,000+ Ad Recall Lift
📌 Key Insight
“We weren’t just helping Lintasarta sell services—we were helping redefine who they are to the next generation of enterprise leaders.”
🧠 Service Breakdown
- Market & Audience Segmentation
- Funnel Design & Conversion Strategy
- On-Page + Off-Page SEO Implementation
- Full-Funnel Ad Strategy (Meta, Google, LinkedIn)
- Social Media Content Development
- Community Integration & B2B Branding
