🎯 The Challenge
Pisces Electronics, a local home appliance brand, was ready to compete with international names. Their goal was to build strong brand awareness, increase sales across Tokopedia, Shopee, and Bukalapak, and engage audiences through creative, lifestyle-relevant digital campaigns.
They needed to go beyond product features—they needed to become part of the daily lives of Indonesian consumers.
🧠 Strategic Solution
We developed and executed a 12-month integrated digital strategy, combining content marketing, paid advertising, and digital activation under one clear goal: Position Pisces Electronics as “Pilihan Si Cerdas” (The Smart Choice).
1. Hero – Hub – Hygiene Content Approach
- Hero: Emotional video ads and digital activation campaigns to spark mass engagement.
- Hub: Testimonials, product reviews, and community-focused storytelling.
- Hygiene: How-tos, kitchen tips, lifestyle articles, and product maintenance content.
2. Marketplace Domination
- Created and optimized Pisces presence across Tokopedia, Shopee & Bukalapak.
- Activated 300+ buzzers to post verified reviews, boost wishlist saves, increase followers, and simulate organic sales with high engagement.
- Localized product communication by adjusting tone and message per marketplace channel.
3. Video-First Campaign Execution
- 3 High-impact product video ads for Facebook, Instagram, and YouTube.
- 6 Video reviews and 5 user testimonials focused on functionality, price-value, and lifestyle fit.
4. Digital Brand Activation
- Launched the #KegerahanTanpaKipas campaign on Instagram to generate UGC (user-generated content), rewarding participants with branded merchandise.
- Boosted traffic via media portals like Kompasiana and Liputan6.
5. Full-Funnel Paid Advertising
- Targeted Meta Ads using Custom & Lookalike Audiences.
- Retargeted video viewers and marketplace visitors with promo codes.
- Google Display Ads across lifestyle and review-based platforms.
📈 Results Overview
✅ +300 Marketplace Sales & Reviews generated via buzzer campaigns
✅ 6,000+ new marketplace followers and 1,500 wishlist additions
✅ Boosted visibility on key keywords like “hand blender murah”, “kettle listrik hemat”
✅ Social media content engagement rate doubled in 3 months
✅ Successful UGC campaign with 100+ participants and viral traction
📌 Key Insight
People don’t just buy home appliances—they buy moments. Our job was to make Pisces Electronics part of their everyday happiness.
🔧 Strategy Channels
- Facebook & Instagram Ads
- YouTube Video Ads
- Google Display Network
- Marketplace Optimization (Tokopedia, Shopee, Bukalapak)
- SEO Articles & Buzzer Distribution
- UGC Activation Campaigns
- Editorial Placement (Liputan6, Kompasiana)
🎥 Content Breakdown
- 🎞 3 Product Commercial Videos
- 📹 6 Review Videos
- 📢 5 Testimonial Videos
- 📄 48 Social Media Posts
- 📰 48 Web Articles
- 💬 300+ Marketplace Engagement Threads
🛒 The Outcome
In just one year, Pisces Electronics transformed from a product brand into a digital lifestyle brand—present in timelines, shopping carts, and conversations across Indonesia.
