🎯 The Challenge
Puratos, a global leader in innovative bakery and patisserie solutions, wanted to create a narrative video that captured their resilience, spirit, and unity throughout the turbulent times—from their early momentum, through the pandemic, to recovery and growth.
This video wasn’t just about a timeline—it was about making employees feel seen, heard, and proud to be part of something bigger.
🎥 Our Strategic Video Approach
We crafted a 4-sequence story arc based on emotional transitions and real-life moments that mattered to the internal audience:
🎞 Sequence 1: Jump Start 2019–2020
A celebration of progress, joy, and bonding.
🟡 Mood: Energetic & warm
🟡 Visual Style: Soft diffused glow, slow/fast motion
🟡 Music: Uplifting orchestral tone from Puratos’ own “Go for Gold” video
🎞 Sequence 2: COVID-19 & Crisis Attack
A reflection of struggle and uncertainty—but also strength.
🔵 Mood: Concerned yet hopeful
🔵 Visual Style: Cinematic photos, fade transitions, slowed rhythm
🔵 Music: From “Rely on Us”, blending melancholy and optimism
🎞 Sequence 3: New Normal & Recovery
The rise from adversity and resilience in motion.
🟢 Mood: Relieved, renewed, optimistic
🟢 Visual Style: Ambient tones, cinematic movement, slow transitions
🟢 Music: Bright, ambient instrumental to suggest progress
✨ Golden Scene Transition
A symbolic moment of rebirth, signaling the return of confidence and energy.
🟣 Visual Cue: Logo animation with “Stay Healthy, Stay Strong, Keep Growing”
🎞 Sequence 4: Healthy Organization. Growing Future.
A call to action and inspiration for the future.
🔴 Mood: Empowered, strong, proud
🔴 Visual Style: Dramatic brass section, upbeat montage
🔴 Voiceover: Female narrator with empathetic and uplifting tone
🎵 Bonus Touch: Employee Appreciation Sequence
We ended the video with a series of employee photos set to Jon Bon Jovi’s live version of “Here Comes the Sun”, tying together warmth, gratitude, and positivity.
📌 Key Insight
“We weren’t just producing a company video. We were preserving memories, telling truths, and building a sense of shared pride.”
💡 Creative Services Provided
- Emotional narrative scripting
- Moodboard development
- Music direction & licensing support
- Visual transition mapping
- Voiceover direction (female VO)
- Golden transition & logo animation guidance
- Post-production timing based on music rhythm
🎯 Impact
✅ Successfully premiered during internal events & executive meetings
✅ Strengthened emotional connection among team members during COVID recovery
✅ Praised by both regional and global management as a best-practice internal communication asset
🎬 Let’s Turn Moments into Meaningful Motion
If your brand has a story worth telling, we’re ready to bring it to life—visually, emotionally, and purposefully.
